PROMOTIONS

• • PRESS RELEASE: It’s already written! We will tell you how to use it and who to send it to.
• • E-MAIL HEADER: Every time you send an e-mail people will be introduced to your new book.
• • JOB SITE SIGNAGE: Display sign featuring your book on every job site - we created a ready-made template.
• • WEBSITE PROMOTION: We can show you how to:
  • Insert a link to your new book on your website.
  • Allow prospective clients to read the book on the Web.
  • Order your book online.
• • POSTCARD ANNOUNCEMENT: A ready-made template to announce the arrival of your new book!
• • E-MAIL BLAST: A ready-made template announcing that the book is coming.
• • ARTICLES: We have articles written and ready for insertion in your area print marketing.
• • STICKER: A 2"X3" sticker (depicting the book cover) that can be adhered to each piece of office correspondence                     that leaves your business.

PLACEMENT

• • MAIL YOUR NEW BOOK TO: (We have all of these letters written for you)
  • Past clients - get them talking and refer more business
  • Current clients - to affirm their decision and refer friends
  • Prospective clients - to separate yourself from other builders
  • Top realtors - to give them a selling tool
  • Architects - so they will refer clients to you
  • Developers - so they will look at you in a whole new way
  • Your competition - they will see you as a leader in the market
• • GIVE-A-WAYS: Give book to everyone who visits your show home - prospects will definitely remember you.
• • INQUIRIES (ANY FASHION): When someone inquires, have your team ask, "Do you have a copy of (your name)                                                     new book?"
• • ADVERTISING: Include your book in your current advertisements.
• • BOOK ON CD: For those who would rather listen than read (optional, but optimal).
• • LOCAL CHARITIES: Collaborate with local charities, and we can show you how both parties benefit!
• • BOOK SIGNINGS: We can show you how easy it is to set up a book signing opportunity.
• • BOOK DISPLAYS: Great point-of-purchase displays: In office, real estate offices, area vendors and showrooms.
• • SPEAKING ENGAGEMENTS: Your book gives you a reason to speak to local realtors.
• • LIBRARY: It’s easy to donate your new book to your local library for everyone to read. Plus it’s additional                                   exposure for you!

PURSUIT

• • PROSPECT FOLLOW-UP: Once they have read the book, they will be open for conversation with you - the expert!
• • CLIENT FOLLOW-UP: Clients that offer referrals are invaluable!
• • REALTOR FOLLOW-UP: Strengthen your relationship with realtors, they will like the connection with the local                                                   expert.
• • GIVE BOOK TO ALL NEW PROSPECTS: Remember people toss brochures, but they don’t toss books.